Frequently Asked Questions

Who is Core Paws and what do we do?

Core Paws is a 501(c)(3) non-profit dedicated to helping homeless animals deemed “hard-to-place.” These animals tend to be overlooked in existing rescues and shelters today, so our main focus is to bring them front and center to the public. We partner with existing 501(c)(3) non-profit animal rescues, shelters and municipal shelters to help market their animals on our website.

Our Core Paws team is made up mainly of digital and traditional marketing professionals who are using their corporate advertising skills to create an online hub and digital marketing campaign to centralize the search for hard- to-place homeless animals.

How does Core Paws decide which animal rescues and shelters to affiliate with?

Core Paws takes affiliating with a non-profit animal rescue, shelter or municipal shelter very seriously.

Officers or Board Members of a 501(c)(3) animal rescue, shelter or municipal shelter, are welcome to send us an e-mail to to explain your rescue/mission and your interest in affiliating with Core Paws. We get many submissions and we will work our hardest to get back to you as soon as we can!

Once a rescue or shelter is chosen to partner with us, it is a free of charge partnership for our services. The rescue/shelter will have a call with our Partner Intake Coordinator, and will be sent an affiliation contract. This contract releases liability of Core Paws with the rescue/shelter animals, as Core Paws is not physically handling them in anyway.

Once the contract is signed, the rescue/shelter will be sent a submission template for their hard-to-place homeless animals. A submission template will be sent to Core Paws with up to 3 marketable photos for each animal added to the website. The Core Paws team will go through the description, photos, etc to ensure the best chances of adoption for the animal, while being completely truthful about why they are hard-to-place.

Does Core Paws help owners trying to surrender their animals?

Core Paws is unable to work with the general public on re-homing of their animals. Our main goal is to help existing 501(c)(3) rescues, shelters and municipal shelters gain exposure for their hard-to-place homeless animals.

If you are trying to re-home your animal, please look into local rescues and shelters that may be able to help you or put you in contact with someone that can.

What makes Core Paws different than other animal rescues or shelters?

Core Paws was created solely to fill the unmet need of helping a variety of hard-to-place homeless animals. We don't have a physical location. Instead, we partner with existing rescues and shelters to showcase their hardest cases in one area, our Core Paws website.

This way, potential adopters can see different hard-to-place animals in their area, many at rescues and shelters they may have never heard of otherwise.

Another reason why we are a little different, is because our Board of Directors are all professionals with years of Marketing, Advertising, PR and General Business skills and have years upon years of experience and skills to help ensure these animals are seen by a broader audience.

Having a team of digital marketing experts (plus a super cool lawyer) allows Core Paws to maximize its efforts in saving furry lives!

What is a “hard-to-place” animal?

The animals we showcase on our website are not limited to one of these categories but tend to fall under: special need, behavioral issue, senior animal, and second/third chance.

These animals tend to stay in rescues and shelters longer than other animals not falling under one of the above categories. We may make exceptions on a case-by-case basis.

How can I get involved?

Core Paws would love your help in spreading the word about our mission and website. Follow us on Facebook, Instagram, or Twitter. Word of mouth advertising is one of the most powerful ways you can help these hard-to-place animals!

If you'd like to Volunteer, please fill out the Volunteer Sign-up Form!

Please feel free to e-mail Core Paws directly at with any interest in helping our cause.